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Graphic Elements and Templates Including Photography

UC CalFresh Wordmark and Graphic Assets Package (logo)

This package contains the following versions of the UC CalFresh Logo

      • SVG Format: Export from Illustrator
      • PDF Format: Opens in any application that supports pdf format
      • EPS Format: Opens a vector image in Adobe Illustrator
      • PNG Format: Preferred format for web use

Primary Colors

    • The Primary colors are Pantone 299 (blue) and Pantone 116 (gold). These colors should be predominantly used in all materials created for UC CalFresh programs.

Secondary Colors

    • These colors allow greater flexibility in use while retaining a distinctive identity. By limiting promotional materials and branded documents to these primary and secondary colors we can encourage recognition and consistency of the UC CalFresh brand.


Primary typeface

    • Arial: This contemporary font is designed to perform well on the screen and at small sizes.
    • Lucinda Sans: As a secondary typeface this may be also be used

UC CalFresh Branded Templates

The templates below comply with the guidance outlined above. UC CalFresh Programs are encouraged to use these branded templates to ensure consistency and recognition of the UC CalFresh brand and it's programs.

This package contains the following general Microsoft Office templates for Word and PowerPoint as well as other sample branded documents such as an agenda, certificate of completion, flyers, conference poster and binder cover.

Photography and Digital Assets

When selecting photos and graphics for your project keep in mind that one of the Civil Rights Components is public notification, which requires that photos and graphics reflect diversity. Never use any participant photos without permission (signed photo release) and/or appropriate attribution.

Photo Banks

These links will provide you with images and graphics that meet the civil rights compliance of public notification and diversity

UC Office of the President (UCOP) An account is required and can be created for access to this photo bank

USDA Photo Gallery

USDA - Other Sources

ANR Photo Repository

USDA Assets and MyPlate

Additional Resources

UC ANR Nutrition Education Branding Toolkit

Questions please contact the UC CalFresh State Office or 530-754-7794